Ad tech outfift Ogury has announced the appointment of industry veteran Emily Barfuss as its new chief marketing officer, as it looks to strengthen the awareness and adoption of its technology proposition.
Having most recently worked in the same role at New York-based Tremor International, Barfuss has amassed over a decade’s-worth of media experience, having spent time at major US firms such as CBS and Index Exchange.
“I’m thrilled to join Ogury’s leadership team and play a part in executing the company’s unique vision for the future of the advertising industry,” Barfuss said.
“Our future-proof technology is unprecedented and personified advertising will become pivotal as our industry transitions to a cookieless and IDless environment. Also, Ogury’s values, and the way they foster a collaborative and transparent culture among employees, is definitely something I’m proud to be a part of.”
In her new role, Barfuss has been tasked with leading and executing Ogury’s strategic vision, and overseeing its global brand, field, product marketing, and communications teams. She will report into CEO Geoffroy Martin and will join the executive committee.
Martin added: “We are delighted to welcome a senior marketing leader such as Emily. She will be based in the US, which accounts for over half of our revenue, and will help develop our brand worldwide.
“Emily is a recognised marketing expert, who will be integral in raising our profile as the global leader of online advertising anchored in privacy, and evangelising the benefits of personified advertising as the best solution in an IDless world.”
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