Ogilvy UK promotes Nicola Wood and Andy Forrest to ECD

Ogilvy UK is proud to confirm that Nicola Wood and Andy Forrest, two of the most awarded creatives in the UK, winners of Campaign’s UK Agency of the Year Creative Team of the Year 2022, have been promoted to ECD. The pair were also listed in the 2022 D&AD Top 100 Copywriters Worldwide and the top 2 UK Creative Directors at the 2022 One Show Awards. Notable among their award-winning work was their participation in the “Have a Word” campaign for the Mayor of London, which won the Glass Lion for change at Cannes 2022, and their ground-breaking “Hornicultural Society” work for Relate to tackle rising levels of STIs among the over 65s.

Their plethora of accolades helped get Ogilvy UK recognised as the most creative agency network in the world in 2022, topping WARC’s Creative 100 and named Network of the Year by Campaign Magazine, One Show, LIAs and Cannes Lions. Nicola and Andy also helped lead Ogilvy to a stellar year for new business. The pair are also celebrated DE&I activists, and their progressive creative leadership is propelling brands, their agency and the industry forward.

“Nic and Andy have been instrumental in growing the creative might of Ogilvy. They are a superstar team, talented and tenacious. They have an incredible ability to drive change through creativity. What makes them truly stars of the future though is their gift to nurture and take talent on the journey with them. They are a joy to work with and a brilliant addition to our creative leadership team.” Jules Chalkley, Chief ECD, Ogilvy UK

“Council estate upbringing. Tick. Single parent family. Tick. A woman when the glass ceiling still hadn’t been broken in Essex. A gay man when the bigotry still hadn’t been broken in Newcastle. We wouldn’t change it for the world. Because it gave us our sense of humour and irreverent way of looking at things. It’s why when we were made ECDs, we laughed. Obviously, we take the role seriously, but we don’t take anything too seriously.

We want to bring that fun and irreverence to our new role. We want to help teams have more fun at work by creating opportunities for them, where they can be rebels and push against norms. A fun culture they can thrive in.

We’ve done dull. One of us packed sausage rolls at Greggs. The other spun candy floss on Southend seafront. We know first-hand how bloody good fun advertising is – or it should be.” Nicola Wood and Andy Forrest