Ogilvy Thailand continues to lead the advertising and integrated communications industry, securing its sixth consecutive Agency of the Year 2024 title from Campaign Brief Asia. This year’s win is a record-breaker, achieving 3,685 points – the highest ever for a Thai agency – and placing Ogilvy Thailand in the Top 3 in Asia. This reflects the agency’s consistent ability to leverage innovative creativity and deliver exceptional results in a rapidly evolving communications landscape. Further solidifying its dominance, Ogilvy Thailand’s Chief Creative Officer, Gumpon Laksanajinda, has been named Thailand’s Most Awarded Creative Director for 2024, reinforcing Ogilvy as Asia’s Creative Network of the year for the third year in a row.
Jiravara Virayavardhana, Chief Executive Officer, Ogilvy Thailand, expressed, “We are incredibly honored and proud to be recognized as Agency of the Year by Campaign Brief for the 6th consecutive year. This remarkable achievement, coupled with Ogilvy being named Asia’s Creative Network of the Year for the third year running, is not only a testament to our sustained success but also a validation of our readiness to embrace the ever-evolving future of communications. We are committed to pushing creative boundaries, harnessing new technologies, and delivering communication solutions that drive business success and positive brand perception for our clients.”
Redefining the Future of Thai Communications
Ogilvy Thailand is dedicated to transforming the landscape of Thai communications by catering to the rapidly changing needs of both global brands and local organizations. The agency has earned the trust of leading clients who value its ability to blend creativity, technology, and deep strategic insights to propel brand growth and consumer engagement. By staying ahead of industry trends, understanding and utilizing emerging technologies like AI, and integrating expertise across all stages of the process, Ogilvy develops tailored solutions and impactful campaigns that address each client’s unique challenges.
Creativity Driven by Client Success
Ogilvy Thailand’s ongoing success stems from its integrated approach, seamlessly combining advertising, public relations, digital marketing, social media, and customer relationship management into data-driven communication strategies. The agency’s ability to adapt these services to the shifting industry landscape makes it a trusted partner for both global and Thai brands.
Ogilvy Thailand also leads in strategic planning and innovation, leveraging cutting-edge tools to support clients’ communication needs. The agency has invested in proprietary AI platforms designed to enhance consumer engagement and optimize brand and organizational communication strategies. These platforms enable Ogilvy to analyze vast amounts of data, predict consumer behavior, and create highly targeted campaigns that resonate deeply with audiences.
Creative Leadership and Vision
The recognition of Gumpon Laksanajinda as Thailand’s Most Awarded Creative Director for 2024 underscores the agency’s exceptional leadership and creative vision, reflects the strength of Ogilvy’s creative team, and highlights that creativity is the foundation of everything we do to help our clients achieve their goals.
Forward-Thinking Creativity
Gumpon Laksanajinda, Chief Creative Officer of Ogilvy Thailand, commented, “Ogilvy has always believed that creativity is the driving force in building brand and organizational engagement with all audiences. Our work is about anticipating the future, whether it’s utilizing AI, virtual experiences, or other cutting-edge technologies. We create work that exceeds client expectations.”
Adapting to the Modern Communications Landscape
The modern communications landscape has led Ogilvy Thailand to make its expertise accessible to businesses of all sizes. To cater to the diverse budgets and objectives of their clients, we strive to provide solutions tailored to market realities, from startups to established industry leaders. Ogilvy aims to empower every client with the tools necessary to connect with their target audiences and achieve sustainable growth. This focus includes:
- Digital Expertise: Mastering digital storytelling, social media engagement, and data-driven marketing.
- Harnessing AI: To enhance creativity, personalize campaigns, and gain deeper consumer insights.
- Expanding Services: Encompassing corporate communications, sustainability development (ESG), and healthcare communications (Ogilvy Health) to address the diverse needs of modern clients.
- Maintaining Creative Excellence: Prioritizing powerful creativity that generates impact and authentically connects with consumers.
“We strive to be more than an advertising agency, but a business partner that helps clients achieve sustainable success. Ogilvy will continue to challenge itself to create the possible in the world of communications. We are grateful to our clients for their trust and support, as well as our production house, media, and partner colleagues who collaborate with us to create world-class work. We are committed to supporting the ongoing innovation of the agency industry to stay ahead of the curve,” concluded Jiravara.
