Thought you might be interested in the latest campaign from Ogilvy for S.Pellegrino.
Forget the holiday rush, this season, S.Pellegrino is embracing what Italians already know: the more time you spend at the table, the better life gets. A phenomenon they explore in the new campaign – Italian Time.
Created with Ogilvy, the campaign takes a hilariously refreshing approach to the holidays, thanks to Diane Morgan, who steps back into her familiar investigative shoes. As a witty cultural translator, she explains the Italian tradition of stretching mealtimes to savor every moment with a comical equation of the number of cousins you have, leftovers offered and a myriad of other factors that make time stop with loved ones. Check out the long form here: Holiday on Italian Time | Italian Time Explained
“One of the most inspiring things about Italy is its culture around the table and the importance of spending time together— and this campaign was born from a clear insight: Italians spend three times longer at the table than any other population. That’s three times the tradition, the ritual, the memories. It’s also three times the S.Pellegrino to get you through such a meal. This holiday season, we wanted to inspire people to embrace that same spirit, but first we had to introduce it to the wider world. So, we gave it a name: Italian Time. And like every phenomenon, it needed a trusted voice to explain it. That’s why we tapped into the queen of mockumentaries, British comic Diane Morgan. With her signature deadpan tone, she became the perfect narrator to observe and explain this uniquely Italian experience.” – Alice Teruzzi and Francesca Ferracini, Group Creative Directors, Ogilvy
Sanpellegrino Holiday on Italian Time PR/Trade Credits Creative Agency: Ogilvy Creative: Liz Taylor – Global Chief Creative Officer Andre Laurentino – Global Creative Lead, Nestlé / Deputy CCO EMEA Samira Ansari – Chief Creative Officer, NY Francesca Ferracini – Group Creative Director Alice Teruzzi – Group Creative Director Darina Khafizova – Associate Creative Director Sonali Ranjit – Associate Creative Director Aaron Rozanski – Photographer Business Leadership: Laura Kanfer – Managing Director Zoe Baker-Peng – Senior Account Director Maureen McKiernan – Account Supervisor Strategy: Elise Alverson – Group Strategy Director Hannah Lewman – Strategy Director Talent & Business Affairs: Jessica Nugent – Head of Production Services, North America Georgia Zalk – Production Business Manager Gloria Hall – Executive Director Production Agency: Hogarth NY Danielle Menna – Production Director Eric Sanchez – Senior Producer Olga Tsoy – Group Account Director Zoe Mukendi – Project Manager Barbara Silverstein – Senior Business Affairs Manager Production: Smuggler UK Alicia MacDonald – Director Jamie Cairney – Director of Photography Zoe Koperski – Production Designer Lucy Kelly – Managing Director / Executive Producer Ben Link – Producer Ellie Sanders Wright – Production Manager Georgie Dale – Production Coordinator Editorial: Final Cut UK Phil Hignett – Editor Maud Barry – Assistant Editor Nikki Porter – Senior Producer Color + Finishing: Selected Works UK Alex Fitzgerald – Executive Producer Soloman Tiigah – Senior Producer Beatriz de Carvalho – Producer Owen Maiden, Rocio Herrero, Dave Wishart – 2D Artists Nielsan Bohl – Colourist Music: Tango Milano by Christian Marsac via Audio Network Mara McGarity – Director, Branded Content US Audio: 750mph Lucas Trigg – Sound Design/Mix Carla Thomas – Producer Photography: MSP Studio Martin Scott Powell – Photographer Client/Brand: Sanpellegrino Elisa Gregori – Chief Marketing Officer Thomas Conquet – Senior Marketing Director Sara Mayer – Senior Marketing Manager Jordan Liedholm – Brand Manager Viviana Montanarella – International Marketing Manager Marzia Severino – Senior Brand Manager Gilda Zevallos – Senior Strategic Creative and DEIB Production Lead Media Agency: OpenMind Romeo Kabir – Media Lead, Planning Group Director Katie McDermott – Associate Director, Planning Joey Lopez – Manager, Planning Lauren Ruckman – Senior Associate, Planning
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