Madrid, April 2, 2025. – The ONCE Daily Coupon launches its new campaign, developed by Ogilvy in Madrid, under the slogan “Practice daily living well”, a new execution within the positioning “It’s your turn to live well”, with which the Organization has been building its Daily Coupon campaigns in recent years. A territory of its own based on daily enjoyment.
With a multi-part approach, the campaign is made up of three spots that reflect experiences that can be enjoyed any day, without the need for an excuse. The idea puts the focus on what really matters: the small pleasures of everyday life. Those that are sometimes reserved for the weekend due to lack of time or simply because they cannot be done on a regular basis, but that thanks to the Daily Coupon can also be enjoyed on Monday, Tuesday, Wednesday or Thursday. A getaway with friends, an unhurried dinner at that restaurant you’ve been looking forward to going to or a repeat of that movie plan you love… any moment can become an act of good living.
“We wanted the campaign to be a reminder that it is not only possible to enjoy weekends or vacations. The Daily Coupon is that prize that allows you to live well every day and serves as an excuse to celebrate or live those moments that we often miss during the week,” explained Alba Lopez and Antonio Pelufo, Senior Creatives at Ogilvy.
This campaign reinforces the work that Ogilvy has been doing to consolidate the well-living territory around the Daily Coupon, a creative platform that has not only connected with the public, but has also been recently recognized at the CdeC 2025 Awards for its content and craft.
Once again, ONCE and Ogilvy propose a way of life away from the material and connected to emotions and real moments. And it does so through its most everyday product, the one it always has, the one it touches every day.
The production has been in charge of The Production Club, with Hogarth in charge of the management. The campaign is already on air in digital media, outdoor advertising circuit, radio, television and communication material at the point of sale.
