Portfolio expands to include City National Bank of Florida, Royal Prestige, and Feeding South Florida
Ogilvy Miami announces new business to its portfolio. These are City National Bank of Florida, Royal Prestige, and Feeding South Florida. The main objective will be to develop consulting to reposition each brand and define communication strategies.
Arlene Armenteros, general manager of Ogilvy Miami, highlighted: “We are very excited about these new challenges. They are three very important clients. With Royal Prestige we are developing the brand’s positioning in the US Hispanic market, and with City National Bank of Florida and Feeding South Florida our focus is the local Miami market.”
“We are proud to have clients of this magnitude: City National Bank of Florida (CNBFL) is the second largest financial institution in the State; Royal Prestige is a leader in products for the kitchen; and Feeding South Florida is the main national organisation for fighting hunger in South Florida,” Arlene detailed.
Discussion about this post