Ogilvy Madrid raises the voice of feminism on International Women’s Day with the campaign for the Ministry of Equality of Spain: "8M. Our Voice"

The campaign seeks to highlight the strength of feminism as a collective through 3 spots where different groups of women stand up to inequality and shout various proclamations demanding real and effective equality.

Madrid – March 6, 2025 – In a context where certain rejections of feminism persist, Ogilvy Madrid has developed, for the Ministry of Equality of Spain, the campaign “Our Voice” on 8M – International Women’s Day. The initiative seeks to highlight the fundamental contributions of the feminist movement to democracy and to the improvement of the lives of women and all of society.

The central objective of the campaign is to awaken a feeling of belonging in a collective that is changing things through a message of unity and group strength.

“Feminism is a transformative force that has built, and continues to build, a more just society. ‘Our Voice’ reflects the unity and collective strength of all women, who fight every day for real equality and the well-being of all of society,” says Maria Luis Fernández Villaverde, Account Director at Ogilvy.

Unitary message

The campaign, with production by Agosto and post-produced by Hogarth, materializes in three impactful spots in which a large group of women expresses powerful demands for real and tangible equality.

“Our Voice” is a campaign that presents different protagonists and messages that symbolize a country that, in a united way, decides to raise its voice higher, clearer, and stronger.

Campaign Technical Sheet

Agency: Ogilvy
Advertiser: Secretary of State for Equality and for the Eradication of Violence against Women
Title: 8M. Our Voice. Louder. Clearer. Stronger.

Client Contact: Ana Enrich, Noelia Acedo
General Creative Director: Roberto Fara
Executive Creative Directors: Javier Senovilla and Juan Pedro Moreno
Client Services Director: Carmen Pablo
Creative Directors: Pablo Poveda and Guille Fernández de la Puente
Creative Team: Pablo Piqueras, Fernando Miranda, Sergio Antón, Ana García Escudero; José Guerrero
Account Director: Mª Luisa Fernández-Villaverde
Account Supervisor: Paula Moreno
Account Executive: Blanca Grosso
Head of Social: Sofía Martínez
Social Media Manager: Gema Martín
PR&comms: Christian Martínez
Head of Audiovisual Production Hogarth: Aaron Lago
Executive Producer Hogarth: Pablo Riaño
Producers Hogarth: Roberto Arias and Luna Utrero
Production Company: Agosto
Executive Producer: Belén Gayán
Producer: Olmo Heras
Director: Laura Sisteró
Director of Photography: Daniela Cajías AEC
Post-production Coordinator: Alex Gigán
Editing: Miguel Torreblanca
Post-production: Hogarth
Post-production Director Hogarth: Elena Nebreda
Post-production Coordinator Hogarth: Cristina Lainez
Musical Production: Trafalgar
Sound Design: Iberian
Sound Studio: Iberian
Media Agency: T2o
Campaign Launch: March 6