Ogilvy today announced that André (Dedé) Laurentino, the current Chief Creative Officer of Ogilvy UK, is to take on a new role as Deputy CCO for Ogilvy EMEA. His role will be to support key creative efforts across fifty offices in thirty five countries, alongside Dr. Stephan Vogel, Regional CCO for Ogilvy EMEA. Additionally, Laurentino will continue to serve as Global Creative Lead for Nestlé, one of the agency’s largest and longest-standing global clients. Ogilvy UK’s Chief Executive Creative Director Jules Chalkley will assume oversight for Ogilvy UK’s creative department. These appointments follow Ogilvy UK being ranked as the #1 agency in the UK for the second consecutive year on WARC’s Creative 100 list, the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions. Additionally, Ogilvy UK ranked as the third-most awarded agency globally at D&AD for two years running.
Laurentino has served as CCO of Ogilvy UK and a member of Ogilvy’s Worldwide Creative Council since 2018, having initially joined Ogilvy UK in 2014 as Global ECD for Unilever. During his tenure, working in close partnership with Jules Chalkey, Ogilvy UK has become one of the most awarded offices in the Ogilvy network. A testament to their creative excellence are campaigns including “Maaate” for the Mayor of London, which garnered two Grand Prix awards and the prestigious Grand Prix of all Grand Prix at The Drum Awards, Jameson, Coca Cola at the Olympics, Sipsmith, Relate and many more. Under Laurentino’s and Chalkley’s creative leadership the UK agency also diversified their client portfolio, adding brands such as Molson Coors, Dulux, Pets at Home and Valeo Foods to their roster.
Born in Brazil, Laurentino spent a decade as one of the country’s most awarded art directors before transitioning to copywriting in 2003, quickly earning equal acclaim and accolades. His international career has seen him craft award-winning campaigns for a diverse range of global brands, earning him 43 Cannes Lions, as well as numerous Clios, D&AD, and One Show pencils.
Chalkley, also one of the most awarded creatives globally, assumes responsibility for Ogilvy UK’s creative product at a time of great momentum for the agency. Since joining, Chalkley has been instrumental in driving culturally relevant and impactful work. Prior to Ogilvy, Chalkley created celebrated campaigns for IKEA, M&S, Land Rover, Virgin Atlantic, Missing Type and Made in the Royal Navy. He now brings this wealth of experience to bear on Ogilvy UK’s creative future.
Liz Taylor, Global Chief Creative Officer, Ogilvy: “Dedé and Jules are a brilliant creative force, and their partnership over the past several years has been instrumental to Ogilvy UK’s creative resurgence. Dedé’s global perspective and award-winning track record make him the perfect choice to partner with Stephan as he continues to drive our creative partnership with Nestlé. And Jules’ deep understanding of the UK market, coupled with his passion for creating work that truly connects with people, makes him the ideal leader to continue Ogilvy UK’s creative momentum. Nothing makes me happier than seeing both step into expanded roles within our network where they can truly expand their impact and influence.”
James Murphy, CEO, Ogilvy Group UK: “I’d like to thank Dedé for his incredible contribution to Ogilvy UK and I’m thrilled to be working more closely with Jules, whom I’ve known and admired for years. His leadership and creative vision will be invaluable as we continue to deliver impactful and effective work for our clients.”
Andre (Dedé) Laurentino: ” I’m beyond thrilled to join Stephan and Patou in leading EMEA, a region that has consistently delivered outstanding creative work for Ogilvy. It’s a dream come true. And to continue to work with Nestlé, and so many of their iconic brands, makes me see creative opportunities anywhere I look. Don’t pinch me, or I might wake up.”
Jules Chalkley: “Ogilvy is a global icon of creativity and London has an incredible new energy. To be a part of that and to lead one of the most creatively diverse communities in the UK and to drive our cultural relevance is a wonderful opportunity.”
