The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing.
Centered on the theme “The Human Medium,” this year’s conference will spotlight how brands are using OOH to drive deeper connection, cultural impact, and measurable results across today’s evolving media mix.
Newly announced speakers and sessions include:
- Kyle Martino, former U.S. Men’s National Team player, sports broadcaster, and Atlético Dallas co-owner, will join Nick Brien, CEO of OUTFRONT Media, for a featured fireside chat, “Real Life, Real Connection: How Shared Experiences Build Culture and Community.”
- Sai Lo, Senior Paid Media Manager at Celsius, will join “The Modern Media Mix: How OOH Competes & Complements” breakout session alongside agency leaders from Assembly Global and Known, moderated by Alex Ewing, CEO of OneScreen.ai.
- A breakout session with Ipsos will explore how modern measurement is reshaping the future of OOH, from global best practices to the groundbreaking OAAA/Geopath/Ipsos pilot. Speakers include Dan Wong-Chi-Man, Global Service Line Leader, Audience Measurement, Ipsos, and Whitney Krause, President, Market & Audience Group of Service Lines, Ipsos North America.
“We built this year’s program to reflect where marketing is actually headed,” said Anna Bager, President and CEO of OAAA. “Across measurement, media strategy, creativity, and culture, the throughline is clear, OOH is playing a more central role in how brands show up, connect, and drive results. This agenda brings that to life, showing how presence, context, and shared experience are becoming more valuable in a media landscape that is increasingly fragmented and complex.”
These additions reflect how OOH is evolving across measurement, media strategy, creativity, and culture, becoming more integrated, more accountable, and more central to how modern campaigns are built. They join a previously announced lineup of leaders across marketing, business, and culture, including Serial Entrepreneur and Founder, Emma Grede; Morgan & Morgan Founder, John Morgan; Ranjit Raju, Head of AI Strategy, Media & Entertainment at Google; Ian Grody, Chief Creative Officer at Giant Spoon; Beverly Jackson, Vice President of Brand, Product, and Integrated Marketing, Zillow; Meredith Counce SVP, Brand & Marketing Dallas Cowboys, and more.
The 2026 OOH Media Conference will bring together leaders across advertising, media, and marketing for three days of forward-looking programming exploring where the industry is headed, and the essential role OOH plays within it. With the conference just a few weeks away, learn more and register at ooh2026.com.
