OAAA has partnered with the Ad Council and NHTSA to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths.
Every year, children lose their lives to preventable hot car tragedies. Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related deaths for children ages 14 and younger, and these incidents can happen even on mild days.
The campaign encourages parents and caregivers to make one simple habit part of every trip: Stop. Look. Lock. Before walking away from your vehicle, always check the back seat and lock your car.
In 2026, unfortunately 12 children have already died in hot cars (as of 7/10/2026).
