Have you discovered your skin as a source of pleasure? In a world where women’s desire is still the subject of countless taboos, Boticário is starting a new conversation with the launch of Her Touch, a book dedicated to women and designed to highlight the skin as their greatest erogenous zone. With exclusive illustrations and a sensual approach, the book, published by Editora Labrador in an exclusive digital version, available for free fromamazon.com.br and the brand’s social media, free of charge – for adults only – dives deep into intimacy, shattering taboos and encouraging women to explore their own bodies without guilt or external pressures.
The movement, created by AlmapBBDO, connects to the narrative of Her Code, the best-selling women’s perfume brand launched in 2023. “Her Code became the first perfume brand in Latin America to start a conversation about female pleasure, and while we’ve made progress, we know there are still plenty of taboos out there,” says Marcela De Masi, executive director of branding and communications for the Boticário Group. “We perceived women’s desire to get a better grasp of the topic and saw room for us to contribute with a book dedicated to women, a true invitation for them to explore and get to know their bodies as they awaken their own pleasure.”
The conversation is all too necessary. According to a 2023 survey by Think EVA and Boticário, 79% of women have faked orgasms and 45.6% identify stress and fatigue as the main obstacles keeping them from dedicating themselves to their own pleasure. Moreover, just 12% of interviewees associate the concept of pleasure to sex alone, reinforcing that the experience is far more than just the act itself – and that expanded vision is precisely what Her Touch presents.
In the week of its launch, during Women’s Month, the book reached the number one spot among the most downloaded on Amazon Brazil. Click to download the book for free here.
Her Touch: the first guide to women’s pleasure from Boticário
Written by sexologist Mari Williams, who has a master’s degree in clinical sexology from ISEP (Barcelona), and illustrated by three talented Brazilian artists – Estela Carregalo, Gio Simões, and Larissa Constantino – the book recasts the skin as a map of sensual discovery. Over 162 pages, Her Touch seeks to trace a fresh approach, in short chapters that address how to awaken the pleasures of one’s own body and touch as a gesture of self-love, avoiding a technical, anatomical tone and bringing a subtle, poetic voice to better arouse women’s imagination.
“We’ve been taught that there’s a right way to feel pleasure; so when we can’t access the sensations we imagine we should be feeling, frustration is inevitable,” explains Mari Williams. “Understanding that each of us is different and that there’s no single, universal map to finding your pleasure is the first step to opening yourself up to exhilarating new possibilities. The goal of Her Touch is to invite women to prioritize their pleasure – not as yet another item on a checklist in our busy routines, but as a reminder that we’re entitled to tenderness, rest, and self-care.”
Williams is part of the compelling story behind Her Code, reinforcing communications and helping to break taboos around the subject. During March, as part of the launch of the new guide, Mari will join Marcela McGowan, a gynecologist specializing in sexuality, and the CEO and creative director of Obvious, Marcela Ceribelli, as well as other special guests, on a roundtable to discuss the book.
For Catharina Mendonça, a copywriter on AlmapBBDO’s creative team, this work celebrates female belonging. “Her Touch is an idea that provokes society and is helping to lead a broader movement by presenting a fresh angle on female empowerment and questioning the sexual mores to which women are often subjected. This is a project born from the hands of many women and designed to be explored by countless more.”
For readers 18-plus, Her Touch will be available in a free digital edition, expanding its reach and ensuring that more women can access this innovative path to self-knowledge. The initiative’s 360° communications strategy includes press kits, collaborations with content creators and platforms such as Amazon, and Near Field Communication (NFC) technology – which, as any mobile device approaches Her Code or Her Code Touch packaging, offers up exclusive content in the virtual environment of the Her Code Hotel, reaffirming Boticário’s goal to broaden access and the conversation around women’s pleasure through the power of touch.
