LOS ANGELES, Sept. 23, 2024 /- NYX Professional Makeup is entering their villain era! The beauty brand announced today the launch of the “Who Stole Halloween?” campaign, a collaboration with Warner Bros. Discovery Global Consumer Products, inspired by iconic villains of Warner Bros. live action films and DC’s Super-Villains.
The SFX artistry-driven campaign stars a diverse cast of reality TV “baddies” from some of the most popular franchises, including DJ Pauly D of “Jersey Shore” as The Joker; Nene Leakes of “The Real Housewives of Atlanta” as Poison Ivy; Christine Quinn of “Selling Sunset” as Catwoman; Cely Vasquez of “Love Island USA” as Freeze; Whitney Adebayo of “Love Island UK” as Freddy Krueger, and Tasia Hafenstein of “Love Island Australia” as Beetlejuice.
This year, Halloween has been stolen! NYX Professional Makeup is challenging viewers to follow along and solve the mystery of “Who Stole Halloween?” for the chance to win a cash prize of $10,000. The mystery will unfold with a reality-TV inspired series starring the mischievous cast, following the drama behind-the-scenes of the beauty brand’s Halloween shoot.
Each episode will include clues pointing to the villain who stole Halloween, prompting fans to vote for the chance to win. The episodes will be available on NYX Professional Makeup’s social channels beginning October 1st, and audiences can cast their vote at nyxcosmetics.com/whostolehalloween.
“Halloween is our favorite time of year!” said Denée Pearson, NYX Professional Makeup’s Global Brand President. “At NYX Professional Makeup we own Halloween and push the limits of artistry and entertainment. We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to bring these iconic villains to life with a global ‘who dunnit’ mystery! Who do you think stole Halloween?”
Known for professional, accessible artistry, NYX Professional Makeup has once again partnered with globally renowned SFX makeup artist, Mimi Choi, to create six exclusive character looks; the brand will release step-by-step character tutorials for beginners and professionals alike to achieve.
Adding to their existing portfolio of SFX face paints, the brand has launched new SFX FACE & BODY PAINT PALETTES: creamy, smudge-resistant, and highly saturated one-swipe magic paints; limited-edition BUTTERGLOSS METALLICS in “Ice” and “Blood” shades; and easy-glide SFX PAINT & BODY STICKS in seven colors.
The limited-edition collection will be available to purchase globally, nationwide, and online at nyxcosmetics.com.
For more Halloween inspiration, visit nyxcosmetics.com and @nyxcosmetics on Instagram, TikTok, Pinterest, and YouTube.
