July 2026 – NOVA has developed a nationwide awareness campaign for SEST SENAT (Social Service for Transport and the National Transport Learning Service) focused on combating the sexual exploitation of children and adolescents. Designed to expand the campaign’s reach and encourage engagement among transportation workers, companies in the sector, and society as a whole, the initiative combines a multiplatform communications strategy aimed at strengthening prevention efforts and promoting the use of official reporting channels.
The campaign’s communications ecosystem includes the Protection Is Everyone’s Responsibility series, available on Globoplay, out-of-home advertising displayed in a prominent circuit along Brasília’s Esplanade of Ministries, as well as video spots and static content across Meta and YouTube platforms. The combination of these formats broadens the campaign’s reach and reinforces the shared responsibility of protecting children and adolescents.
As its key creative differentiator, the campaign uses animation to address this highly complex issue through a symbolic, sensitive, and accessible visual language. Designed to encourage reflection without resorting to sensationalism, the film conveys its message of protection through a visual narrative that highlights the role every citizen plays in preventing and confronting this form of violence.
According to Lane Diniz, NOVA’s Account Manager, the strategy was designed to keep the message visible over time while reaching different audiences. “Our focus was to create an ongoing journey of engagement by using complementary channels so that the campaign would not only be seen, but remembered by diverse audiences at different moments.”
From a creative standpoint, the challenge was to transform a delicate subject into a narrative capable of informing, raising awareness, and inspiring action without relying on shock value. The production also incorporates a contemporary visual approach while embracing the campaign’s central concept: “Protecting a child is lighting the future.”
Ygor Morato, Creative Director at NOVA, added: “A message this important required a sensitive perspective and a visual language as beautiful as the purpose behind the project. It was a challenging project, but also an incredibly rewarding one to create.”
