nobodys, a new Los Angeles-based live action production company founded by producing partners Gabe Reiter and Breigh Sutherland, officially launches today with a belief that feels increasingly rare in modern production: the work deserves the spotlight, so the process must protect it.
Created in 2025 as a premium yet nimble company around taste, craft, and instinct, nobodys was built to operate in the new reality agencies and brands face of compressed timelines, fragmented deliverables, and a flood of options that often creates more noise than clarity.
Instead of adding layers, nobodys removes them, approaching creative as one cohesive ecosystem, scaling to the needs of the idea, keeping senior leadership hands-on, and guiding every project by a simple standard: less ego, better work.
The company launches with an intentionally boutique roster of directors: Bruce St. Clair, Louis Sutherland, Fern Berresford, Sunny Sixteen, and Patrick Cummings. A lineup spanning cinematic storytelling, modern comedy, and high-end commercial craft. Bruce St. Clair is known for channeling the grandeur of iconic films through a contemporary lens, with work for brands including Kia, Volkswagen, and Audi. Louis Sutherland brings his signature warmth, heart, and humor to everyday stories, elevating performances with emotional depth and cinematic restraint for brands like Ikea, McDonald’s, and Clorox. Fern Berresford creates gorgeously crafted visuals that blend playfulness with rich atmosphere and dynamic camera work, with projects for Lego, Denny’s, and LinkedIn. Patrick Cummings is a master of smart, dialogue-driven comedy, known for pulling authentic performances while delivering cinematic, cheeky storytelling for brands including McDonald’s, DraftKings, and Toyota. Rounding out the roster is Sunny Sixteen, a four-director creative braintrust whose energetic, modern style has earned wide industry acclaim, including seven Cannes Lions, three Grand Clios, four D&AD Pencils, and numerous additional honors.
“Producing is stewardship,” says Gabe Reiter, nobodys Managing Director and Partner. “We don’t just ‘make the work,’ we protect the idea through every compromise point so the strongest version survives from the first conversation to final delivery. That requires taste, involvement, and the willingness to be honest about fit. We built nobodys to do that at a high level, without the layers and distance that can dilute great work.”
“These are directors Gabe and I have believed in and worked alongside for years, so bringing them together under one banner felt like a natural next step,” shares Breigh Sutherland, Executive Producer and Partner. “Winning seven pitches straight out of the gate reinforces that agencies are looking for true partners, production companies that can offer creative leadership and clever solutions at a turning point for our industry.”
nobodys arrives with early momentum and projects already in market, including eBay’s “Built to Spec,” for Edelman directed by Sunny Sixteen and featuring Pete Davidson, and Denny’s “Shhhhh,” directed by Fern Berresford for BarkleyOKRP, signaling the brand’s evolving creative direction. The company also has upcoming work set to roll out soon, including a new campaign for Ochsner Health directed by Louis Sutherland, and a fearless, high-concept project for Huggies directed by Sunny Sixteen.
nobodys builds bespoke teams around each idea, giving the work exactly what it needs, nothing more and nothing less. The result is premium craft without preciousness: fast when it needs to be, cinematic when it should be, and always intentional.
Headquartered in Los Angeles, nobodys works with representation partners across key U.S. markets, including Shortlist Management (West Coast), Nikki Weiss & Co (Midwest), and Commonwealth (East Coast).
