FutureDeluxe Crafts Two CG Films for Nike’s SP26 Go Mad Campaign FutureDeluxe brings Nike’s Tiempo and Aero-FIT innovations to life through bold,
procedurally crafted filmmaking, zero AI, pure craft.
Continuing its creative partnership with Nike, FutureDeluxe has produced two hero CG films for the SP26 Go Mad digital experience, launching the Tiempo and Aero-FIT
football innovations. The films were built entirely using Houdini and Cinema 4D, using abstract, tactile storytelling to build intrigue around the products without fully revealing
them.
The Aero-FIT film takes viewers from heat to ice environments to reflect Nike’s cooling technology, leaning into the Go Mad philosophy of bold, surreal, and energetic visuals.
The Tiempo film draws on vintage VHS aesthetics to capture the spirit of the modern playmaker, a process defined by experimentation, including a thermal camera shot of
the Creative Director’s cat that made the final cut.
The work has rolled out across Nike campuses in North America, Tokyo, and EMEA, presented across ultra-wide formats alongside physical product displays.
