Neymar Jr. and his lookalikes star in Mercado Livre’s ‘10.10 from Big Brands’ campaign

São Paulo, September 29, 2025 – Mercado Livre, the largest e-commerce in Latin America, launches this week its new campaign ’10/10 of the big brands’, which reinforces the platform as the best shopping destination also to find official stores of big brands, such as Motorola, L’oreal, The Black Tools, Soldiers Nutrition, Nintendo, Relaxmedic, Ambev, Mondelez, FTW, Dell and Espartanos.

Created by GUT, the campaign stars Neymar Jr., who enjoys the variety of big brands available on Mercado Livre and humorously enlists the help of his look-alikes to receive orders. The narrative uses the player’s resemblance to show, in a lighthearted and creative way, how handling so many orders has become a fun challenge. The campaign offers R$20 million in coupons, free shipping on orders over R$19, and up to 21 interest-free installments on Mercado Pago credit cards.

“We want more and more people to know that they can find Official Stores for their favorite brands on Mercado Livre by visiting mercadolivre.com.br/l/lojas-oficiais . In the Fashion category alone, for example, we already have over 1,500 major brands on the platform,” says Cesar Hiraoka, Senior Marketing Director at Mercado Livre.

“This campaign showcases the power of Mercado Livre and the variety of major brands available on the platform. It was special to film in a unique and fun way, showing that you can always find what you’re looking for,” says Neymar Jr.

The campaign gets a boost on October 10th, with Marcos Mion, Maisa, and Ronaldo, who, along with Neymar Jr., will share exclusive coupons on social media. Watch the video here.