August 2026 – Newton Agency has announced that it has been appointed as the full-service digital communications agency for OdontoCompany, Brazil’s largest and most comprehensive dental clinic network, which operates more than 1,000 clinics nationwide.
The agency’s scope of work includes digital advertising, covering creative, performance marketing, content production, and social media, as well as technology, SEO and GEO, CRM, and strategic planning. The partnership also includes services from NewtonPlay, the agency’s in-house audiovisual production division, along with special projects.
Among Newton’s initial priorities for the new client are developing a nationwide business generation platform, expanding the customer base, and supporting OdontoCompany’s strategic plans to further grow its network of clinics.
“Our experience with Newton Agency has been extremely positive. From the very beginning of our partnership a few weeks ago, we found a team that is attentive, responsive, and committed to understanding OdontoCompany’s reality and our business objectives. What stands out most is their attention to detail, the quality of service, the organization of their processes, and their willingness to listen. It is clear that the team is dedicated to building consistent work that is fully aligned with our strategy,” said Paulo Zahr, CEO of OdontoCompany. “We believe strong professional relationships are built on competence, transparency, and commitment, and these qualities have been evident since our first interaction. We are excited to move forward and measure the impact of the campaigns that will soon be launched,” he added.
“With digital at its core, Newton joins OdontoCompany as a complete communications ecosystem, ready to take the brand to a new level of visibility and growth. Beyond delivering strong performance, our work encompasses solutions for all of the brand’s digital channels, developing strategies and enhancing communications with a focus on attracting new customers while activating and engaging the network’s existing customer base,” said Ton Santos, CEO of Newton.
OdontoCompany joins Newton’s client portfolio, which already includes Harley-Davidson do Brasil, Plano&Plano, Veros Hospital Veterinário, Schneider Electric, Hernandez Construtora, Doptex, Esfera Energia, Plan International, among others.
