São Paulo, September 2026 — To support the launch of the “Only Those Who Feel Truly Live” campaign, created by iD\TBWA for the new Audi Q3, Newsroom AI developed a media strategy built around its Brand Stories format. Running through September 15, the initiative brings together the campaign’s entire ecosystem—including videos, images, technical specifications, and interactive features—into a single, seamless digital experience designed specifically for today’s consumer journey.
According to Camila Costa, CEO of iD\TBWA, the agency had a clear ambition to create a campaign that felt closer to Brazilian culture and energy, positioning the brand in a way that is more connected to local audiences while differentiating it within the luxury automotive category.
“From the visual language to the settings and the creators we selected, our goal was to portray a more vibrant, urban, and contemporary aesthetic without losing the sophistication that is synonymous with Audi,” she says.
The initiative responds to the need to strengthen Audi’s connection with Generation Z, a demographic expected to account for 40% of luxury market consumption by 2035, according to Bain & Company. Rather than dispersing audiences across multiple channels, the Brand Stories format centralizes the campaign’s visual and interactive storytelling within a single native, dynamic environment.
For Rodrigo Coutinho, Director at Newsroom AI, the project demonstrates the evolution of branded content for the advertising industry.
“Brands no longer need to fragment the consumer journey across multiple links or static platforms. Our project with Audi and iD\TBWA demonstrates how Newsroom AI’s Brand Stories format can orchestrate an entire campaign ecosystem—bringing together video, interactivity, creative assets, and product information—within a single immersive, high-conversion touchpoint.”
