Recently, QuikTrip expanded its “Savor Summerhood” platform with a fourth installment titled “Summer Job.” Developed in partnership with its creative and media agency of record, Laughlin Constable, the spot reframes a summer job as one of the defining experiences of the season, alongside pool days, neighborhood experiences, and late sunsets.
Earlier this summer, the brand kickstarted the campaign by highlighting the joy individuals experience when taking a break from their daily lives to truly savor summerhood. While many brands may take the fast approach to summer, feeling pressured to make the most of it, QuikTrip is positioned as a central character in the experiences that make summer memorable.
The 30-second spot showcases an individual on a ball picker on a golf course, taking a break from the daily routine of his summer job to enjoy a memorable moment, making the most of the long-awaited season. The fourth iteration of “Savor Summerhood” is now live across Programmatic CTV, Live Sports CTV, and social.
