Teaming up with McCann New York, the track features totally unique instrumentation to appeal to pet owners and their furry friends
After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, ‘Wanna Go for a Walk?’
The song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but it’s composed using all the sounds that dogs love most. Listen close and you’ll hear squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.
The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio.
To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track. You should expect to see even more adorable dog content the next time you scroll.
CREATIVE
CREATIVE: McCann New York
CO-CHIEF CREATIVE OFFICER: Shayne Millington
CO-CHIEF CREATIVE OFFICER: Pierre Lipton
SVP, EXECUTIVE CREATIVE DIRECTOR: Dominick Baccollo
SVP, EXECUTIVE CREATIVE DIRECTOR: Jason Ashlock
ASSOCIATE CREATIVE DIRECTOR: Noah Benezra
SENIOR ART DIRECTOR: Gina Senese
SENIOR ART DIRECTOR: Sarah Wagner
PRODUCTION
PRODUCTION: McCann New York
HEAD OF PRODUCTION: Aaron Kovan
EXECUTIVE PRODUCER: Katie Boyko
SVP, EXECUTIVE MUSIC PRODUCER: Eric Johnson aka DJ Bunny Ears
MUSIC PRODUCER: Colleen Dahlstrom
JUNIOR MUSIC PRODUCER: Madison Rowe
BUSINESS MANAGER, MUSIC: Jamie Jou
BUSINESS MANAGER: Natalie Hernandez
TALENT MANAGER: Krenzy Varga
TALENT MANAGER: Jessica Gelbart
PRODUCTION: CRAFT
DIRECTOR: Juan Felipe Zuleta
SVP HEAD OF CONTENT NORTH AMERICA: Adam Hirsh
SENIOR PRODUCER: Zoe Greene
PRODUCER: Juan Sebastian
ACCOUNT
ACCOUNT MANAGEMENT: McCann New York
EVP, EXECUTIVE ACCOUNT DIRECTOR: Nikki Maizel
VP, ACCOUNT DIRECTOR: Molly Vossler
SENIOR ACCOUNT EXECUTIVE: Christina Harman
SENIOR ACCOUNT EXECUTIVE: Ana Gonzalez
SENIOR PROJECT MANAGER: Ann-Marie Abril
STRATEGY
STRATEGY: McCann New York
SVP, GROUP STRATEGY DIRECTOR: Laura Frank
VP, STRATEGY DIRECTOR: Emily Brown
SENIOR STRATEGIST: Billy LePage
ASSOCIATE SOCIAL STRATEGY DIRECTOR: Kara Haynesworth
SENIOR COMMUNITY MANAGER: Jordana Judson
PRODUCTION
POST PRODUCTION
POST-PRODUCTION: White House Post
EDITOR: Matt Badger
ASSISTANT EDITOR: Ally Gondeck
EXECUTIVE PRODUCER: Caitlin Grady
HEAD OF PRODUCTION: Melanie Klein
VISUAL EFFECTS
VISUAL EFFECTS ARTIST: Peter Amante
COLOUR
COLOUR: Ron Sudul
AUDIO
AUDIO: JSM
CCO/CEO/CO-COMPOSER: Joel Simon
VP/EXECUTIVE PRODUCER: Jeff Fiorello
SENIOR PRODUCER: Norm Felker
SENIOR PRODUCER: Andrew Manning
PRODUCER: Sharon Cha
CO-COMPOSER: Nathaniel Morgan
AUDIO POST PRODUCTION
AUDIO POST-PRODUCTION: Duotone
SOUND DESIGNER / MIXER: Juan Aboites
EXECUTIVE PRODUCTION, AUDIO POST: Greg Tiefenbrun
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