New York, NY – December 16, 2024, New York Festivals® 2025 AME Awards®, honoring advertising and marketing effectiveness, is now open for entries.
Marking its 31st anniversary, AME continues its legacy of honoring campaigns that deliver innovative solutions to complex marketing challenges. The AME Awards celebrate the power of strategic planning and creative execution to achieve extraordinary results and set new benchmarks for effectiveness.
“We are thrilled to introduce 2025’s new categories, which reflect the evolving landscape of marketing, spanning audio branding to creativity intersecting with sustainability. Our world-class jury, composed of trailblazing creative leaders and strategic visionaries, is ready to evaluate this year’s groundbreaking entries and honor campaigns that push the boundaries of effectiveness,” said Gayle Seminara Mandel, VP, Executive Director, AME Awards.
Each year, the AME Awards reviews and refreshes its categories to align with the ever-evolving trends and innovations in the industry.
In its ongoing commitment to celebrating excellence in marketing effectiveness, the 2025 AME Awards proudly unveils a dynamic slate of new categories across Best Use of Discipline, Best Use of Medium, Creativity for Positive Impact, and Products & Services. These additions are designed to spotlight innovation and purpose-driven creativity, reflecting emerging trends and evolving disciplines.
AME’s new categories honor campaigns that harness cutting-edge technology, inspire audience engagement, and champion sustainability. Updates include advancements in audio branding, interactive storytelling, and shoppable media, as well as exploring the emotional resonance of ASMR in advertising, artificial intelligence, and fostering a circular economy. These innovations highlight AME’s dedication to recognizing work that achieves business goals while driving meaningful societal and environmental impact.
Jury selection is now underway for the 2025 AME Awards. AME’s esteemed juries are recruited from five global regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. These strategic innovators and creative leaders bring diverse global expertise and industry insights into the rigorous evaluation of all entries, ensuring a comprehensive and balanced perspective.
Each year, the AME Report analyzes the results of the AME Awards jury sessions, recognizing outstanding agencies and brands from around the globe. The 2024 AME Report highlights exceptional campaigns honored in this year’s competition, offering a global ranking of top-performing agencies and brands. Explore the 2024 AME Report.
The final deadline to enter the 2025 AME Awards competition is June 15, 2025. For information about competition rules and regulations, categories, and additional information visit the AME website: HERE. Enter the 2025 AME Awards.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
