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New work: Yorkshire Tea calls in Sarah Lancashire to solve a brewdunnit

Roastbrief by Roastbrief
January 8, 2025
in Agency, Brands, Campaign
Reading Time: 2 mins read
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New work: Yorkshire Tea calls in Sarah Lancashire to solve a brewdunnit
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Sarah Lancashire CBE is the latest recruit to join the Yorkshire Tea team and fulfil a job that only they can do. Following in the footsteps of the likes of Sir Patrick Stewart and Sean Bean, she plays the head of security at Yorkshire Tea’s head office, yet another example of the brand only employing the best and doing things ‘proper’.

This is the latest instalment in the ‘Where Everything’s Done Proper’ campaign, which was launched in 2017. Yorkshire Tea places ‘properness’ at the heart of everything it does and that includes recruiting the best people for the job – the success of the campaign has allowed Yorkshire Tea to welcome new talent to the team from outside the county.

Previous stars to join the team are Sir Patrick Stewart, Sean Bean, Sir Michael Parkinson, the Brownlee Brothers, Dynamo and the Kaiser Chiefs.

Credits:
Client – Lucy Hoyle, Senior Brand Manager at Yorkshire Tea
Agency – Lucky Generals 
Production Company – Stink
Director – Traktor
Executive Producer – Andrew Levene 
Producer – Mikey Levelle
Editing – Final Cut
Offline Editor – Ryan Beck 
Post Production – Black Kite
Colourist – George Kyriacou
VFX Supervisor – Jonny Lamb
Post Production Producer – Chloe Ensor
Sound design – No8
Sound engineer – Sam Robson
Music Supervision – DeepCuts
Music Supervisor – Quintin van der Spek

Tags: agencyBrandscampaign
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