‘We All Understand Coca-Cola’ highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke.
Each story is written in two languages—one flowing from left to right, the other from right to left—meeting in the middle to form the silhouette of Coca-Cola’s signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand.
The campaign features real life stories, including two athletes who take a lunch break after an international swim meet, a foreign exchange student who accidentally parks in a local resident’s private spot and a group of gamers who play despite language barriers–all in the end coming together to share a Coke.
Creative Credits TCCC Manolo Arroyo EVP & Global CMO Selman Careaga Global President Coca-Cola™ Islam ElDessouky Global VP Coca-Cola™ Creative Rafael Prandini MKT VP Coca-Cola EME Hamza Ahmed Sr. Director Coca-Cola™ EME Santiago Cony Etchart Creative Strategy Sr. Director Coca-Cola™ EME Mostafa Talaat Director Creative Content Coca-Cola™ EME Muhammad Asfandyar Khan Sr.Manager Creative Content Coca-Cola™ EME Butool Rivizi Brand Strategy Director Coca-Cola™ EME Tarun Sabhlok Senior Director, Frontline Marketing – Middle East Region Sara Khalifeh Social Strategy Director EME
INGO Daniel Fisher Global CCO Nicolás López Bravo Executive Creative Director Fernando Montero González Executive Creative Director Tomás O’Gorman Creative Director Stephan Kindgren Digital Creative Developer Andrea Lopez-Boado Junior Art Director Anna Breinfalk Junior Copywriter David Krueger Creative Director Amelie Schwall Account Director
GREY Gabriel Schmitt Global Chief Creative Officer Hope Nardini Global Executive Creative Director Diego Medvedocky Global Creative Partner Costanza Rossi Global Craft Partner Maru Sokolowski Global Head of Creative Excellence Catrina Ramos Senior Creative Manager Emiliano Alvarenga Global Sr. Producer Victor Meira Senior Designer, New York Jae Who Associate Creative Director, New York Dhanush Paramesh Associate Creative Director, New York Fizza Shah Executive Creative Director, Pakistan Pablo Maldonado Chief Creative Officer, Dubai Khaled Ibrahim Creative Director, Dubai Anant Sankar Kurup Senior Copywriter, Dubai
OLGIVY NEW YORK Guillermo Vega Global Executive Creative Director Nick Stoner Global Group Creative Director Nick Howard Global Group Creative Director Stephan Vogel EMEA CCO Devin Arden Associate Design Director Kadeem Dick Senior Animator Justin Gitterman Creative Ops & PM Megan Height Global Operations Lead – Open X Jonathan Gibson MD, Global Category Lead – Open X Daniyal Talat Senior Copywriter Liz Taylor Global Chief Creative Officer
HOOKED MUSIC- PRODUCTION Jan Finck Sound Design / Post Production Camilo Remolina Sound Design / Post Production
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
