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New work for ScotRail shows commuters they can spend their time on the train usefully while still making savings

Roastbrief by Roastbrief
January 13, 2025
in Brands, Campaign, Creativity
Reading Time: 1 min read
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New work for ScotRail shows commuters they can spend their time on the train usefully while still making savings
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‘Journeys Well Spent’ is the first new original work by Leith for ScotRail since they joined forces again in early 2024.

The new multi-media campaign created by Leith positions ScotRail as not only the best way for commuters and business travellers in Scotland to get value-for-money, but also to enjoy life more in the process, allowing them to catch up on work, watch their favourite TV dramas and avoid the turmoil of road travel and the inevitable parking woes. There is also a clear environmental benefit, with the roads of Edinburgh highlighted as the second busiest at rush hour in the UK, adding hugely to the air quality problem.

Tags: BrandscampaignCreativityScotRail
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