It’s Giving Tuesday! The superbowl for charities, Safehaven Toronto has created a print ad to raise awareness for the need to support children and their families with medically complexities that often go unseen.
Inspired by that insight, our design team at The Local Collective (TLC) developed work that uses a Stereogram, creating an optical illusion encoding a secondary image in the background. (Did you have these types of books when you were a kid?)
This stereogram styled image reveals a small child in the background who is in need of all of us to notice them. Safehaven is building on their campaign that launched earlier this fall, increasing their ask for support from the community.
We are incredibly proud of the work we’ve created for this organization this year, and this giving Tuesday, we hope to bring even more awareness to the tireless work they are championing.
