– Renault is unveiling new Renault Austral full hybrid E-Tech, which will go on sale before the summer.
– To accompany the launch of this SUV, Renault and Publicis Conseil are taking photographer Théo Gosselin on a road trip. It’s an opportunity to revisit the car advertising film based on a journey of 1,100 kilometres and 1,100 memories.
New Renault Austral full hybrid E-Tech self-charging
With more than 192,000 units sold since its launch in 2022, Renault Austral is a success that strengthens Renault’s presence in the C-SUV segment.
New Austral features the brand’s distinctive new design, 32 advanced driver-assistance systems, 4Control advanced and a boot offering up to 1736 litres. Its full hybrid E-Tech engine without charging offers a range of up to 1,100 kilometres. A real invitation to travel.
1,100 km of memories
Set to a cover of ‘September (Acoustic)’ by Blame Jones, the film is a travel diary, a road-trip photo album following a group of friends on an adventure in the new Renault Austral. Among them is a photographer who captures every moment of the trip: from an impromptu concert in a village to a night on the town, from a walk in the forest to a break by the lake.
This ode to travel celebrates the spirit of exploration and the joy of enjoying it together. Every kilometre covered is a memory to be treasured.
French photographer Théo Gosselin was chosen to immortalise every highlight of this adventure. A keen traveller, he has been capturing his journeys across Europe and the United States for several years. His unique vision and artistic sensibility make him the ideal choice to capture the essence of this road trip.
For the vehicle reveal, the Renault Austral film will be broadcast digitally and on social media from the 3rd of April in all the countries where it will be sold. In France, it will be broadcast on TV and used as part of a 360° campaign for the commercial launch in June 2025.
The theme of the film and its message about driving range will highlight the Renault full hybrid E-Tech range in a specific version. This will enable countries adapting the campaign to present the vehicles of their choice from the 7 Renault full hybrid models.
Arnaud Belloni, Global Chief Marketing Officer :
« Renault’s full hybrid E-Tech engine is one of the most efficient and economical on the market. This new campaign therefore highlights the exceptional range of new Austral, with a strong claim: 1,100 memories, 1,100 kilometres ».
