New Mother’s Day Campaign Transforms Lives of Mothers in Poverty

With Mother’s Day approaching, we wanted to share a timely and meaningful campaign highlighting a simple yet powerful approach to supporting new mothers living in poverty along with stories from REAL moms. 

McCann Global Health, an IPG Health company is launching “The Direct Effect” for the Family Health Project, a charitable organization out of Massachusetts, highlighting a program that provides first-time mothers experiencing poverty with direct financial donations of $400 monthly for three years, no questions asked.   

Why this matters: 

·         Almost 1 in 5 American children live in poverty – a shocking number. 

·         Research shows direct financial support during the first three years significantly improves children’s brain development. 

·         The program has shown remarkable results through its first pilot program for 30 moms in Massachusetts who were supported with $400 each month for 36 months to use as they choose. The latest Impact Report shared that “100% of the moms and babies who participated avoided health crises or major health issues over the course of the 36 months.” 

The new film and redesigned website challenge the conventional wisdom around poverty solutions and encourage sustained donations. The goal with this new campaign is to provide $400 to sixty moms over a three-year period with the help of recurring donations.