Here is the LegalZoom’s latest campaign from ARGONAUT, “Wrong Hands,” launching now.
The work builds on LegalZoom’s “Life is more legal than you think” platform, which debuted last year with ads that showed trusted hands helping make informed legal decisions. This year’s follow-up addresses a new reality: in a world flooded with instant AI answers and influencer opinions, people are often led to “wrong hands” for legal advice—sources that are well-intentioned but often lack nuance or are just plain incorrect.
The campaign positions LegalZoom as a holistic and practical solution, providing the technology users want with the human expertise they need, at a predictable price point compared to traditional law firms. It features some observational humor that touches on things we’ve all heard (or maybe even thought): “If AI can map the human genome, I think it can write a will!” one ad says.
Credits Director: Ryan Ebner Executive Producer: Sean Owolo Head of Production: Sparkle Jones Line Producer: Ashley Bergeron Ford
Agency – Argonaut Creative Directors: David Roth, Ronnie Allman Associate Creative Directors: Jelena Kolomejac, Grant Gordon Producer: Jeff Smith Brand Director: Laura Rubenstein Brand Manager: Anna Araujo Head of Production: Jon Drawbaugh
Post-Production (The Den Editorial) Executive Producer, Post: Jennifer Mersis Co-Founder: Rachel Seitel Post Producer: Lynne Mannino Editor: Katie Cali Assistant Editor: Heather Nguyen
VFX – Overture Studios Executive Creative Director: Stewart Hendler Executive Producer: Brian Keegan Post Producer: Calvin Kim VFX Supervisor: Kevin Pierce Senior Nuke Compositors: Nabil Schiantarelli, Ariel Tafel Nuke Compositor: Kenneth Bell Senior AI Artist: John Steinmeyer
Color Colorist: Loren White (freelance colorist; no change reported)
Audio – Casa Azul & Beacon Street Studios Producer (Audio): Kate Vadnais (Casa Azul) Senior Audio Engineer: Rommel Molina (Casa Azul) Assistant Audio Engineer: Mike Leone (Casa Azul)
(Mnemonic Audio): Beacon Street Studios – Producer Julia Giambona
Client: LegalZoom CMO: Daniel Lysaught Sr. Director, Brand/Creative & Social: Nanah Han Creative Director: Naama Sternlicht
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