Friday, July 11, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

New First-of-its-Kind Media Network from Intuit Puts Small Business Customers First in Advertising Exchange

New network leverages data insights to offer small business owners focused ads while giving advertisers unparalleled access to sought-after audience

Roastbrief by Roastbrief
July 25, 2023
in Agency, Campaign
Reading Time: 3 mins read
A A
New First-of-its-Kind Media Network from Intuit Puts Small Business Customers First in Advertising Exchange
Share on FacebookShare on Twitter

In the midst of the retail media network boom, Intuit, the global financial technology company that makes QuickBooks, TurboTax, Credit Karma and Mailchimp is taking a fresh approach that puts its small business customers’ data to work on their behalf through SMB MediaLabs, a first-of-its-kind media network focused on small businesses.

SMB MediaLabs sets itself apart by providing advertisers with access to one of the more elusive audiences in the advertising landscape – small businesses. Advertisers could gain reach to over six million QuickBooks Online customers in the US through the network, and small business owners can benefit from receiving  focused advertising from reputable, relevant brands that provide high-quality products and services tailored to their needs. 

“We know from serving 10 million business owners around the world that the playing field isn’t level,” said Alex Chriss, EVP and GM of Intuit’s Small Business and Self-Employed Group. “We’re giving our small business customers an edge by using the power of our platform to ethically draw on the collective strength of their data. Through SMB MediaLabs, small businesses will gain access to focused, relevant advertising for the products and services they need.” 

SMB MediaLabs’ Key Differentiators for Advertisers

As the largest provider of financial management and payroll software for small businesses, Intuit QuickBooks has unparalleled reach and insights among this audience. In 2022 alone, QuickBooks customers sent invoices totaling $2 trillion, processed $125 billion in total payments volume, and paid 17.6 million US workers. 

Unlike other SMB data sources, the depth of Intuit’s data allows SMB MediaLabs to identify business insights sooner than insights currently available from commercial business databases. And unlike other online advertising built on cookie-based technology, SMB MediaLabs can make these mutually beneficial connections between relevant advertisers and small business customers without providing access to customers’ personally identifiable information or any financial data from their Intuit accounts. 

Out of the gate SMB MediaLabs will focus on open exchanges, social networks (starting with Meta), audio and podcast, and CTV, and VIZIO will serve as the exclusive CTV partner.  Instead of having to rely on self-service, advertisers will have dedicated account managers and media planners who work closely with their internal teams and/or agencies on strategy.

“RMNs and CTV are the individual catalysts driving future growth for the advertising industry at large, and together they pair first-party purchasing data with the most powerful screen in the house,” said Adam Bergman, Group Vice President of Advertising and Data Sales at VIZIO. “This partnership will enable us to augment our best-in-class TV data with Intuit’s high-fidelity datasets, giving VIZIO Ads customers the exclusive ability to reach new high-value audiences, while opening the door to millions of additional B2B advertisers.”

Intuit’s Commitment to Strong Data Stewardship 

Committed to protecting customer data and privacy, Intuit uses customer data to help them reach their financial goals while giving them choices about how the information they share is collected and used. Advertisers participating in SMB MediaLabs receive only aggregated and de-identified data on ad impressions and engagement. They do not have access to any of Intuit customers’ personally identifiable information or any financial data from their Intuit accounts. Customers may opt out of SMB MediaLabs by following the instructions here.

“While technological changes have increased the development of in-house advertising networks, SMB MediaLabs sets itself apart because it will provide Intuit’s small business customers with more effective and relevant advertising for quality products and services they need to run, scale and drive growth,” said Dave Raggio, VP, U.S. Acquisition Marketing for Intuit’s  Small Business and Self-Employed Group. 

ShareTweetPin
Previous Post

Led by Founder Dana Astrow, Talent Recruitment Company

Next Post

VAX CLEANS UP THE COMPETITION WITH TOP SYSTEM1 AD

Related

Hot Dogs Have Lost Their Summer Swagger | New Campaign from BarkleyOKRP
Brands

Hot Dogs Have Lost Their Summer Swagger | New Campaign from BarkleyOKRP

July 10, 2025
Kia America Embarks on Epic Road Trip in New Two-Part Creative Campaign for the 2026 Sportage Compact SUV
Brands

Kia America Embarks on Epic Road Trip in New Two-Part Creative Campaign for the 2026 Sportage Compact SUV

July 10, 2025
US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2
Agency

Travel Is Surging as 83% Plan Trips and 66% Say OOH Influences Their Plans

July 10, 2025
WPP plc (“WPP” or the “Company”) Chief Executive Officer Appointment
Agency

WPP plc (“WPP” or the “Company”) Chief Executive Officer Appointment

July 10, 2025
3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market 
Brands

3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market 

July 10, 2025
All Aboard Britain’s Newest Visitor Attraction: Leith Partners with Railway 200 On Unique Exhibition Train
Agency

All Aboard Britain’s Newest Visitor Attraction: Leith Partners with Railway 200 On Unique Exhibition Train

July 10, 2025
Next Post

VAX CLEANS UP THE COMPETITION WITH TOP SYSTEM1 AD

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.