The new Dacia Sandero returns to the forefront with a revamped design and brand new features. True to its original spirit, it is now more adaptable than ever to all your everyday needs. It has been redesigned with a new exterior and grille, a new touchscreen, and a new automatic transmission with steering wheel paddles.
To accompany the launch of this revamped model, Publicis Conseil created a 360° campaign centered around a powerful film.
The film, directed by Pierre Dupaquier (WAFLA) and produced by ICONOCLAST, follows several characters faced with unexpected situations: a walker caught in the rain, a young woman who misses her bus, a teenager and her father facing a car breakdown… Ultimately, they encounter the new Dacia Sandero, which allows them to continue their journey.
Discover the film: https://youtu.be/NBdvY-knV-o
With more than 3 million vehicles on the road* (it is the best-selling car in Europe**), you are bound to cross paths with a Dacia Sandero at some point.
A 360° campaign rolled out across Europe
The campaign is based on a comprehensive ecosystem: digital content, online videos, CRM, as well as photos captured by photographer Sébastien Staub.
It is scheduled to launch in January 2026 across Europe.
A responsible and committed approach
In a first for the Renault Group, Dacia, together with Publicis Conseil and production companies Prodigious, Iconoclast, and Shot in Mars, has been awarded the 2-star Ecoprod label, audited by AFNOR Certification, for its four new films featuring the Duster, Logan, Sandero, and Jogger, as part of the Dacia Synergie 2025 project.
This is a world first in the automotive sector and marks a major step forward in the responsible transformation of communication and audiovisual production.
