Just in time for spooky season, Mekanism’s AI Superstudio is breathing (un)life into Custom Ink’s Halloween campaign…literally. The brand today is releasing a new spot titled “Undead Acres,” which is ideated, written, and produced entirely through the agency’s AI Superstudio, a new creative engine that fuses Mekansim’s “Soul & Science” ethos with next-generation AI tools.
Set in a decaying suburban town where the undead dress as their favorite humans for Halloween, the :60 features a cast of zombies, vampires, witches, and Frankensteins showing off their Custom Ink gear – from wine mom “Sippy Cup” mugs to Karen’s custom tracksuit and tumbler that says “I WANT TO SPEAK TO YOUR MANAGER”.
The AI Superstudio, which launched earlier this year, is designed to accelerate productions across all eight of Mekanism’s North American markets, delivering cost-effective campaigns that are both technologically sophisticated and authentically human.
This campaign is coming off the heels of Mekanism’s most recent AI Superstudio work for Advertising Week New York, “Tomorrow Needs You”. A first-of-it’s kind campaign powered by VEO 3 technology, Mekanism created personalized videos for speakers and industry leaders.
“At Custom Ink, we believe in making products that help every group feel unique,” said Ben Carter, Director of Brand and Creative at Custom Ink. “Halloween is a big moment of the year, and this gave us a chance to celebrate our customers’ outcomes in a way that’s completely new for us in tone and in technology.”
“This work is a great example of how AI can enhance – not replace – human creativity,” said Jason Harris, Co-Founder and CEO at Mekanism. “We used AI to build the world and narrative of Undead Acres, but the humor and the soul of the story came from our team. The result is a spot that feels handcrafted and entertaining but also built with some of today’s most cutting-edge tools.”
