- In 2025, Cheez-It® is expanding its presence in sports and rolling up to the hardwood court yet again as the brand promises to match fans’ passion with its signature absurdity, and a little help from the sport’s most notorious players.
- On the heels of becoming the first “Official Snack of the Indiana Fever,” Cheez-It® recruited pro basketball star Jimmy Butler for an all-new campaign, “Lessons” featuring two ad spots.
- A one-of-a-kind player known for rocking bold looks, pulling off absurd moves and stoking passion on-and-off the court, Butler is the perfect veteran player to pair with basketball’s cheeziest newcomer.
- One spot shows the two pulling up to the players tunnel and preparing to step out on the court while the other is set in a shoe store featuring Cheez trying on stylish red and yellow sneakers.
- Fans can catch a glimpse of the new Cheez-It® campaign with Butler as it debuts on TV, CTV, OLV, and social media starting today.
- Cheez-It® is matching fans’ energy and showing up in unique ways all season long. Stay in the know and see what exciting opportunities are on the horizon for basketball fans on @CheezIt TikTok, Instagram and Facebook.
