It’s the wedding season, a happy occasion for all those getting married. But for their exes, it’s a season of dry spell and feeling like hell. That’s where Fastrack crashes the party. By taking a stand for all those ‘exes’ and helping them get a pair to attend their ex’s wedding and hide their true emotions while doing so. This campaign extends the brand’s #NecessaryNotAccessory stance, positioning sunglasses as a necessity, not just a fashion accessory.
Through this campaign, Fastrack aims to tap into India’s largest purchase occasion – the wedding season. An unconventional choice for a brand largely targeting the youth, but it’s not the first time the brand has shattered conventions. This campaign kicks off Fastrack’s wedding season with a 1-minute video, setting the tone for the season.
