Whether it’s a friend, a mum, a sister, or maybe even yourself, breast cancer’s impact is felt across the world.
To raise public awareness about this troubling problem, fashion brand, Lindex, has launched a new campaign called “Support Your Sisters.”
The creative drive behind the campaign is a series of films called “Real Talk”, which allows women who have been diagnosed with breast cancer to tell their stories.
As Lindex puts it quite well saying: “Because they deserve to be heard and we deserve to hear their stories.”
To learn more visit: www.lindex.com/uk/pink
Agency: Lindex Inhouse
DOP: Malin Gutke, XO
Photo: Lindex Inhouse
Music production: Freja Drakenberg