Tuesday, June 17, 2025
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

New Agency FCB&theMilkman Launches in Poland

Roastbrief by Roastbrief
July 28, 2022
in Agency
Reading Time: 3 mins read
A A
New Agency FCB&theMilkman Launches in Poland
Share on FacebookShare on Twitter

Offering will be led by advertising pioneer Tomasz Pawlikowski

FCB&theMilkman has today launched in Poland, specialising in a full integrated approach including marketing, media, commerce and production capabilities as well as global sustainability transformation tools.

Led by advertising pioneer Tomasz Pawlikowski, FCB&theMilkman is a newly formed entity in the country. Tomasz spent the last 32 years leading advertising agencies in Central and Eastern Europe, most recently at Leo Burnett and Saatchi &Saatchi. He has worked for 100+ clients both regionally and globally and was one of the pioneers of advertising in Poland. He has won major recognition for his agencies from global award shows, and he remains a passionate adman. 

The agency becomes the new Polish affiliate of creative network FCB which continues to go from strength to strength. Awarded Cannes Lions’ 2020/2021 Network of the Year and Adweek’s 2020 Global Agency of the Year, the network was also the most awarded network at the 2021 ANDY awards for the second year in a row, and was named the #1 Global Network for promoting Good Causes on The Good Report — all for work driven by FCB’s Never Finished philosophy, the “456 Scale” to evaluate the work and FCB’s ongoing investment in personalized, data-driven capabilities. 

This new proposition has been built to answer the challenges that the future is bringing to both brands and consumers. As a media agnostic, full consumer base, full orchestration agency FCB&theMilkman commits to the FCB network’s ethos of unleashing creativity fuelled by technology and data to simultaneously activate business and generate brand value for clients.

FCB’s previous affiliate, Bridge2Fun, will continue to operate independently in the market with a focus on enhancing its specialism in experiential and youth marketing. This offering differs from FCB global’s focus which has led to this amicable parting.

FCB&theMilkman launches with creative team Małgorzata Drozdowska and Agnieszka Klimczak returning to FCB. The pair were the first female creative directors and Cannes Lion award winners for the Polish FCB office in 2015. Under their creative management FCB became the second most creative Polish agency, recognised with a Grand Prix at Polish Festival of Creativity, and numerous Polish and international awards including Cannes Lions, Eurobest, One Show and Golden Drum Festival. 

The team partner with Tomasz, who calls the new offering “a perfect combination of passion for creativity, strategic thinking, business acumen and a restless quest for sustainable transformation of brands.” A number of new clients have already been onboarded.

Luis Dias, global partner and CEO of FCB International said: “We’re impressed with the team’s vision, the breadth of its skillset and capabilities around both broad communications skills and creativity and its deep industry expertise.  Bringing &theMilkman into the FCB family is a powerful statement of our willingness to grow in Poland and beyond as another great example of our footprint in the region. With Małgorzata Drozdowska, Agnieszka Klimczak and Tomasz Pawlikowski on board it cannot be anything other than a success. We’re also excited by the personality match between the two organizations having the same strong belief in creativity’s ability to drive positive change in all aspects of life.” 

FCB&theMilkman CEO Tomasz Pawlikowski added: “At FCB&theMilkman we are betting on a strategically led creative approach to all clients and consumers answering all contemporary challenges including changing the world in a sustainable way. We believe that Brands and People are connected by an unbreakable bond. The quality and honesty of that relation is the key to the tomorrow’s World. Only by proper communication of that equation Brands can grow adding new value to that relationship. It is even more important today as the world is changing rapidly, led both by innovation and sustainability. Being part of the FCB family will help drive our initiative forward during the time when clients are calling upon us to date.”

ShareTweetPin
Previous Post

Worried About the Health of Cinema? Sundance Has Good News for You.

Next Post

D&AD RELEASES 2022 JURY WITH 53 REPRESENTED FROM ASIA INCLUDING 12 JURY PRESIDENTS

Related

Dan Snow’s History Hit Celebrates 10 Years of Bringing the Past to Life
Agency

Dan Snow’s History Hit Celebrates 10 Years of Bringing the Past to Life

June 17, 2025
Cannes Lions 2025 Announces Luxury Category Shortlist
Awards and Events

Cannes Lions 2025 Announces Luxury Category Shortlist

June 17, 2025
Cannes Lions 2025 Announces Film Category Shortlist
Awards and Events

Cannes Lions 2025 Announces Film Category Shortlist

June 17, 2025
5WPR Chosen as Agency of Record for Darco Spirits
Agency

5WPR Named Agency of Record for PetAg, Leading Pet Wellness and Nutrition Brand

June 17, 2025
Neurodivergent Creativity at the Core of Innovation: A Wake-Up Call from Cannes Lions 2025
Awards and Events

Neurodivergent Creativity at the Core of Innovation: A Wake-Up Call from Cannes Lions 2025

June 17, 2025
Day 2 at Cannes Lions 2025: Leo’s Vision of Creativity, AI, and Human-Centered Innovation
Awards and Events

Day 2 at Cannes Lions 2025: Leo’s Vision of Creativity, AI, and Human-Centered Innovation

June 17, 2025
Next Post
D&AD RELEASES 2022 JURY WITH 53 REPRESENTED FROM ASIA INCLUDING 12 JURY PRESIDENTS

D&AD RELEASES 2022 JURY WITH 53 REPRESENTED FROM ASIA INCLUDING 12 JURY PRESIDENTS

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.