London 1st April: Following the recent promotion of Laura Kinzett to Chief Strategy Officer, independent brand strategy and creative agency Neverland has appointed Bill Murphy as Head of Strategy.
Murphy has been with the agency since mid-2025, joining as Group Strategy Director, and has quickly become a central figure within Neverland’s strategic leadership. He has played a key role in a number of the agency’s recent new business wins and in expanding the breadth of the agency’s work with Rightmove and Age UK.
Prior to joining Neverland, Murphy spent more than nine years within the TBWA network, including four years based in New York with TBWA\Chiat\Day. During this time, he worked across major North American and global brands including launching Hilton’s first global brand platform and campaigns for GSK, PepsiCo and TD Bank.
Murphy will report into Neverland’s CSO Laura Kinzett, and will support her on developing Neverland’s strategy team as well as working to extend Neverland’s brand strategy offering.
Laura Kinzett, Chief Strategy Officer at Neverland said: Bill is that perfect mix of deep cerebral thinker and joyful people person. Equally adept at analysing data and defining far reaching strategies as he is supporting our strategy team to grow and fly. I’m beyond excited for Bill and I to be leading the strategy team at Neverland together’.
Bill Murphy, Head of Strategy at Neverland said: ”I couldn’t be more thrilled to join Laura and the team at Neverland. From my first day it was clear this is an agency unlike any other. It’s entrepreneurial to the core, with an approach and attitude that drives us and our clients to always push harder and go further. Dream, Plan, Hustle.”
