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Netflix and CALM install 25 park benches to connect people in ‘After Life’ push

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 2 mins read
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Netflix and CALM install 25 park benches to connect people in ‘After Life’ push
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Victoria Park and Parc Cefn Onn will both benefit from a wooden bench with a plaque, which are scheduled to be installed on Wednesday 19thJanuary. They are each inscribed with a quote from After Life season 3, “Hope is Everything”, and a plaque with “This bench is donated by Netflix to commemorate Ricky Gervais’ ‘After Life’.”

The benches have been commissioned alongside suicide prevention charity Campaign Against Living Miserably (CALM) – who offer help, advice and information to anyone who is struggling or in crisis.

The After Life series highlights those struggling to cope with bereavement, loneliness and mental health issues.

Those who visit a bench will be able to access resources from CALM via a unique QR code with the wording “Life can be tough, but there’s always hope. Campaign Against Living Miserably (CALM) is by your side”, and online by visiting www.thecalmzone.net/afterlife

Cabinet Member for Culture and Leisure, Cllr Peter Bradbury, said: “I’m delighted that Victoria Park and Parc Cefn Onn will benefit from these benches.

“They’re the perfect complement to Cardiff Council’s three purple ‘Happy to Chat’ benches in Roath Park, Hailey Park and Bute Park as they’ve all been installed to help tackle loneliness or offer the chance for people to talk to someone else, regardless of their circumstances.

“As the weather continues to improve and restrictions continue to ease, the Benches of Hope and Happy to Chat benches in these parks will allow people to meet others, feel connected with their community and help to combat isolation.”

Ricky Gervais said: “We hope the benches will create a lasting legacy for After Life, as well as become a place for people to visit, and we are thrilled to be associated with CALM and the great work they do.”

Simon Gunning, CEO, CALM said: “Park benches provide opportunities to reflect, talk to someone, sit shoulder to shoulder with someone and get things off your chest. That is why we’re delighted to team up with Netflix to put benches in parks across the country – inscribed with that crucial line from the show, ‘Hope is everything’ – to help people have those conversations and to show it’s normal to have those feelings.”

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