DALLAS, TX – NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business.
The appointment includes the agency leading a brand repositioning with a new campaign set to launch in June 2026. The work will introduce a new brand platform centered around flavor and purpose, rolling out across digital video, social, and retail touchpoints.
As AOR, the agency will now oversee broader brand strategy, creative development, social, digital, and integrated campaign execution across channels.
The win continues strong momentum for 270B, which has built a reputation for delivering culturally relevant, digitally driven brand platforms for major consumer marketers. The agency is currently in its twelfth year working with Avocados From Mexico, leading digital innovation for their Super Bowl campaigns, including last year’s widely recognized, AI-powered “Guacline” and this year’s real-time second-screen companion, the “Prediction Pit”.
In addition, 270B has supported global brands such as PepsiCo, developing strategy and internal activation to rally employees around their 2026 FIFA World Cup sponsorship.
“We’re thrilled to expand our relationship with NatureSweet,” said Chantal Sagnes, Growth Director at 270B. “They are an ambitious, category-defining brand, and we are looking forward to building on their distinctive assets and putting work out into the world that is unmistakably them.”
“This marks an exciting new chapter for NatureSweet,” said Tobianne Paul, Chief Marketing Officer. “270B distinguished themselves by demonstrating the joyfulness of the NatureSweet brand, capturing both the vibrant flavor of our products and our deep commitment to our purpose. As we look ahead, we’re confident this partnership will help accelerate our growth and bring more consumers into the NatureSweet story.”
270B earned its spot in a competitive review for the AOR role through the strength of its past digital work for the brand over the past 3+ years, a testament to the agency’s deep experience in the produce sector and ability to deliver through consistent performance.
“Going from digital agency partner to full AOR is a big compliment to the work we’ve been doing and underscores how well we know the NatureSweet brand. The direction the brand is moving creates an exciting opportunity for some really memorable work,” said Lynn Bossange, Creative Director at 270B.
With this appointment, 270B continues to solidify its standing as one of the most dynamic independent agencies in the market, pairing strategic brand thinking with breakthrough digital execution for some of the most recognizable consumer brands.
