London, Friday 13 March 2026: ELVIS has been appointed as lead creative agency for National Highways, the government-owned company responsible for operating, maintaining and improving England’s motorways and major A roads.
National Highways is the authority responsible for 4,500 miles of motorways and major A roads in England. The organisation’s marketing campaigns are focused on long-term behaviour change that improves safety and confidence on the Strategic Road Network, such as the safe T.R.I.P. campaign designed to help drivers remember the key safety checks before setting off on long journeys.
ELVIS won the account following a competitive pitch. The business was previously held by FCB Inferno. The first campaign under the new partnership will be Bikertek, targeting motorcyclists, which is set to launch in early April. The win is the first major new business win since ELVIS re-launched in February 2026.. It extends the studio’s established roster of government work, which includes the Royal Air Force, the Royal Navy, and the Ministry of Justice.
Alison Holliday, Head of Marketing and Events, National Highways: “ELVIS demonstrated a clear understandingof our ambition to create behaviour-change campaigns that make a real, positive difference to road safety acrossthe strategic road network. Their response resonated with our values and our commitment to reducing harm onthe roads, and we’re looking forward to working together to develop campaigns that build confidence and savelives”.
Matt Rhodes, Chief Strategy Officer, ELVIS: “National Highways is exactly the kind of partner we built ELVIS for.The message couldn’t be more important; which means earning the attention of the audience, who are experts attuning out, couldn’t be more important. It’s about bringing to life work that people choose to engage with, thatcreates real change across the UK’s roads”.
