Leading independent marketing and communications agency, Nation, has announced two significant senior appointments to bolster its leadership and ownership team as part of its growth strategy.
With over 20 years of experience in account management and leadership, Joe Godsell joins Nation in the newly created role of Managing Director. Concurrently, long-term employee and current Head of Copy, Katheryn Korczak, has been promoted to Director.
Godsell previously served as Managing Director of TBWA Adelaide for the past six years. Korczak has been with Nation for over eight years, collaborating with prominent brands such as South Australia Police, Beyond Bank, and the South Australian Country Fire Service.
Nation’s Creative Director, Nick Brz, expressed enthusiasm about the agency’s new chapter, stating, “The appointment of Joe and Kat will usher in a new era for Nation, driving future growth for the agency. Joe’s strong business acumen and strategic vision make him the right fit to inject new energy and a fresh perspective. Kat, an exceptional copywriter and natural leader, will now have the opportunity to further impact the business as we continue to prioritize creativity.”

Nation CEO, Greg Knagge, added, “The combined experience and talents of our ownership team will position us to propel our business further, offering exceptional client service, value creation, robust strategy, and compelling creative services. Our goal is to create what matters to people, brands, and organizations, and with these senior appointments, Nation will build upon its current success as a sustainable, high-performing agency.”
Godsell expressed his excitement about joining Nation, saying, “Nation is an exceptional agency that aligns with my values of genuine client partnership. It is humbly and effectively doing great things in the market, and I can’t wait to help take it to the next level.”
Korczak is equally enthusiastic about her new role, stating, “I’m honored to take on this new lead role at Nation while continuing to deliver creativity for our amazing suite of clients. The talent of my colleagues is second-to-none, so I’m excited to be part of shaping our collective future.”
Godsell and Korczak will collaborate with Nation’s existing partners, Greg Knagge, Jo Fiedler, and Nick Brz, to lead the agency into its next phase of success.
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