MullenLowe Mishra Vietnam has hired former DSquare and JWT senior business leader Nhu Nguyen as GM with a remit that includes MullenLowe Mishra and it’s specialist brands, Brand+Do and Immersive Branding Alliance. They have also added Lance Yumul to their creative team as Creative Director.
Nguyen (pictured left) brings close to 15 years of industry experience building digital and experiential solutions on leading clients such as Unicharm, Techcombank, Samsung DA, Suntory beverages, Unilever, Microsoft, Friesland Campina etc.
Nguyen said: “It’s exciting to be part of the MullenLowe Mishra team. MLM has a very unique D&E brand building core which they blend with data, digital media, creativity and strategic design in interesting ways. This is a very relevant stance for clients here, both domestic as well as international, who are looking for bespoke thinking from their agency partners as Vietnamese consumers evolve rapidly.”
Yumul (pictured right) brings 10 years of experience across creative agencies in Philippines and Vietnam such as DDB, Cheil and TBWA and has done award winning work on Unilever, Oishi, Skittles and Nescafe etc.
Yumul said: “With it’s tight-knit culture, international mindset, solution centric thinking and diverse clients, I see MLM as a progressive platform for Creatives to drive innovative work.”
Saby Mishra, CEO, MullenLowe Mishra, said: “We are pleased to have Nhu and Lance join our team and help shape our future trajectory. We see ourselves as Consumerization specialists for a digital economy that’s heading towards the $50B mark by 2025. We are now bringing together our unique grasp of the new cultural zeitgeist, local creativity and our cross platform brand building know-how with greater consistency.”
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