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MRM Brasil wins GCB Investimentos account

The agency will be responsible for the CX strategy and the management of the brand's digital channels, focusing on expanding the investor base and generating business.

Roastbrief by Roastbrief
April 7, 2026
in Agency, Brands
Reading Time: 1 min read
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MRM Brasil wins GCB Investimentos account
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São Paulo, April 2026 – Following a competitive process, MRM Brasil, an agency that builds meaningful relationships for business growth, wins the GCB Investimentos account.  Investment firm specializing in private credit.

With this, MRM will act as a strategic partner of GCB in customer acquisition and investor relationship development. The scope includes Customer Experience and management of the brand’s digital channels, with a focus on business growth.

“Our work with GCB stems from a customer-oriented vision, in which data, content, and media work in an integrated way to attract investors, develop relationships, and support the growth of our clients’ customer base and investments , ” comments Fábio Souza, CEO of MRM Brasil.Among the first initiatives planned is the creation of the Smart Risk Takers community , aimed at investors interested in discussing opportunities, trends, and strategies related to private credit and alternative investments. Also planned are the structuring of a Member Get Member program, designed to encourage qualified referrals among clients, and the development of a strategy focused on financial education, building authority, and generating new investors.

Photo: From left to right: Luiz Callonere (MRM) Rogerio Goncalves (MRM) Marcia Aguirre (MRM) Giuliana Lorenzetti (MRM) Indira Moraes (MRM) Liza Rebechi (MRM) Mariana Arruda ( MCAdvisory ) Marina Ferraz (MRM) Renan Cardoso (GCB) Marcos Machado (GCB) Isabel Coletta (MRM) Dogura Kozonoe (MRM)

Tags: agencyBrandsGCB InvestimentosMRM Brasil
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