The campaign took place during one of the most important matches of 2024 between
Liga Deportiva Universitaria and Barcelona Sporting Club. Motorola TV, the official television of LigaPro, proposed an unexpected act: bringing together Jairo Campos and Leonardo Soledispa, protagonists of the historic 2006 fight that left scars on Ecuadorian soccer, in the middle of the field to seal their reconciliation with a fraternal embrace.
This symbolic gesture, in a context where rivalry between teams is still intense, surprised the audience and sent a message of peace. Motorola TV went further, allowing fans of both clubs to exchange messages of friendship in real time through a special activation with their TV sets.
The campaign stood out for transforming a conflictive event into an opportunity to promote values of unity and respect, connecting emotionally with audiences. Motorola TV reaffirmed that soccer can be much more than competition: a space for reconciliation and sharing.
