Morgan & Morgan has launched “Yum” a new spot starring WWE pro-wrestling world champion Liv Morgan. Part of its national campaign, “You Wouldn’t” the spot plays in the world of social logic and everyday misfires. In the spot, WWE star Liv Morgan cooks for a dinner party she’s hosting for her friends. While it may look like blobs of grey goop, you wouldn’t want to tell a pro wrestler that her cooking leaves much to be desired, just like you wouldn’t have anyone but Morgan & Morgan handle your personal injury case.
Created by Morgan & Morgan’s in-house agency, the brand’s national campaigns bring cinematic craft and spirited comedy to a category rarely known for either. The firm is rolling out new installments of its national campaigns, “You Wouldn’t” and “Power Move” throughout 2026.
“Humor is the cornerstone of our creative campaigns, and working with Liv Morgan allowed us to go all out,” said Morgan & Morgan founder John Morgan. “Her presence was the perfect fit to bring this concept to life. She’s bold, memorable and always ready for a fight, just like Morgan & Morgan. While other law firms play it safe, we are leaning into storytelling to cut through the noise.”
“Proud of the team for continuing to push our work into places this category rarely goes. This one feels more like an SNL sketch than a law firm ad, which is exactly the point. Huge credit to our partnerships team for lining us up with talent like Liv and brands that let us swing big and actually make people want to watch the work. Massive thanks to John Morgan for having the vision, and the trust to let our creative team go a little wild with it,” said Morgan & Morgan Chief Creative Officer Carlos Wigle.
