Liverpool, 4th April: Award-winning creative production house Founder Creative today announces its latest campaign for Montirex, the dynamic sportswear brand known for its sell-out monthly drops. The latest “MTX Run City” range leans into the tribal energy of Liverpool’s football culture, celebrating unity while embracing the city’s deep-rooted passion for the Beautiful Game in the backdrop to the latest edition of the Merseyside derby.
The “MTX Run City” campaign showcases Montirex’s signature tracksuits in bold red and blue, symbolising the city’s two football giants, Liverpool and Everton. Despite the historic rivalry, the film emphasises a shared identity, positioning Montirex as a unifying force within the local and global sportswear scene.
Set proudly against the backdrop of Montirex’s home city of Liverpool, the promotion features a single hero video alongside a series of still imagery, capturing the city’s grit, personality and authenticity with a distinctly local narrator bringing the story together.
Launching on Montirex’s social channels and in-store at the flagship Liverpool One location, the campaign will reinforce the brand’s dedication to both digital innovation and local community engagement.
Tom Gent, Co-Founder and Head of Creative, Founder Creative said: “It’s been fantastic to partner with Montirex once again following on from our previous work together announcing the brand partnership with heavyweight boxing champion Daniel Dubois. Montirex is a brand that’s exploding onto the scene, and one that continues to grow and Challenge the status quo. We look forward to continuing our journey with Montirex and their team as the brand looks to make its mark beyond UK shores.”
Amanda Calder-McLaren, Chief Marketing Officer, Montirex added: “Montirex is incredibly proud of our Liverpool roots and this collection and campaign exists for the community who supported the brand from the beginning. It was only right to appoint an agency with northern creative fire power to bring this to life and Founder captured the spirit perfectly.’
