London, 13th April – Global full-service sports, entertainment and lifestyle agency Mongoose has been appointed as the sponsorship and partnership agency for British Equestrian, the national federation for horse sports and activity in the UK.
Selected due to the agency’s experience working with federations and its long-term commercial client relationships, Mongoose will conduct a strategic review of British Equestrian’s existing sponsorship landscape and help commercialise one of the nation’s most decorated sports.
Working across British Equestrian and its member bodies, Mongoose will be responsible for developing a robust and sustainable partnership model, including the creation of narrative-led rights packages and the valuation of commercial assets.
The remit is UK-led with a global commercial focus, ensuring British Equestrian’s proposition resonates with both domestic and international brand partners.
Mongoose will collaborate with British Equestrian to better articulate its market value and unique offering to existing and prospective partners, creating a partnership family with brands that delivers long-term value for all parties, particularly the UK equestrian audience.
The objective is to support long-term financial stability while enhancing the sport’s relevance to non-traditional audiences and commercial partners.
The remit also includes repositioning equestrian not as a sport striving for equality, but as one that already embodies it, structurally, visually and culturally.
Laura Owen, COO and Co-Founder, Mongoose said: “Equestrian is in a unique position as a sport that already embodies equality. Our role is to help British Equestrian articulate that truth clearly, build a compelling commercial narrative around it, and create partnerships that adds genuine value for brands, the sport and its audience.”
Jim Eyre, CEO, British Equestrian added: “Our partnership with Mongoose marks an important step in strengthening our global commercial proposition. As a successful sport steeped in tradition which uniquely showcases the bond between humans and equines, we have a distinctive story to tell, and Mongoose will help us translate that into meaningful, long-term partnerships.”
