London, 26th May 2026. Global experiential agency Momentum appoints Grace Wright as Head of Growth, Europe. The role will support Momentum’s European President, Matt Lewis.
Wright is a strategic growth leader with two decades of success scaling London’s most innovative creative agencies – supporting them in making work that matters and helping brands unlock what’s next in culture, experience and growth. She has a track record of leading growth and new business, most recently serving as Global Growth Director at Imagination.
Known for combining strategic rigour with instinctive relationship-building, she has led high-stakes pitches, designed and unlocked new growth opportunities, and built partnerships across retail, luxury, automotive, financial services and technology.
Her philosophy is simple yet powerful: the most commercially powerful thing a brand can do is make people feel something real. As technology continues to shape the advertising industry, she has built her career around the power of human connection; reading a room, understanding what a client needs and creating the moment that shifts a relationship.
Matt Lewis, President Europe at Momentum, comments, “Momentum is a creative agency with an experiential mindset, not an event company with a creative department. Grace uniquely understands that distinction. Her background across DDB, AKQA, Mullen Lowe and experience in agency leadership positions her perfectly to accelerate our growth. What struck me most is her strategic approach to new business; she’s a smart sell, not a hard sell. That’s how you build real partnerships.”
Grace Wright, Head of Growth, Europe, at Momentum, adds, “Experience done well is the most powerful commercial tool in the room. You can’t algorithm your way to a moment that genuinely moves someone. I’ve spent 20 years in the space where human connection meets commercial performance. Momentum lives there too. That’s why I’m here.”
