The UK’s fastest-growing soft drinks brand is ramping up its mission to feed the nation’s mojo in a six-month sponsorship of Channel 4’s morning programming with a set of quirky idents.
Since launching its first-ever ATL campaign at the start of this year, MOJU has taken the market by storm. Inspiring millions of health-conscious consumers to kickstart their day with powerful and nutritious juice shots, it’s become a brand known for its uncompromising approach to quality, potency and powerfully fresh flavours.
The new sponsorship with Channel 4 promises to deliver MOJU’s motivational message and positive impact further than ever. The 10 punchy idents, sitting exclusively around comedy programming, capture the essence of MOJU’s previous award-winning ‘Wake Shake Boom’ campaign with an invigorating morning dose of ‘you got this’ energy for Channel 4 viewers. Developed by Who Wot Why and Merman director Will Clark, with media agency Bicycle, each spot promises to fire up breakfast TV with the unique power of a MOJU shot. The narrative of the campaign follows a series of quirky characters coming out of cuckoo clocks and being woken up by the punch of MOJU’s juice shots.
Running from 1st August 2023 to 31st January 2024, MOJU’s sponsorship aims to achieve far more than product awareness and broader reach. As a brand committed to improving the wellbeing of the nation, it presents an opportunity to encourage an easy-to-adopt healthy habit by creating a strong association with the morning occasion.
Rich Goldsmith, Co-Founder & CEO at MOJU said, “This partnership marks a huge milestone in the MOJU journey. Since day one, we’ve been on a mission to feed the nation’s mojo with a fresh way to kickstart their day. Making our shots easily accessible through increased distribution has already fired up our growth, but the visibility and association with Channel 4 Breakfast is where things can get really exciting. As well as being on our wavelength from a creative perspective, the strong association with morning routine means we can’t think of a more perfect partnership”
Sean Thompson, Founder and ECD at Who Wot Why said: “MOJU is a brand that’s packing a powerful punch. Now it’s reaching national audiences through the Channel 4 breakfast sponsorship. Our series of idents brings the brand to the masses with an in-your-face gingery wakeup call that no-one’s expecting.” – Sean Thompson, Founder Who Wot Why
Marketing Director: Jon Marchant
Head of Brand: Leigh Kilby
Senior Designer: Sinead Russell
ECD: Sean Thompson
Creative Director: Alex Bingham
Creative Director: Conrad Swanston
Business Director: Katie Savelli
Designer: Tessa Bridge
Agency Producer: Charlotte Lonngren
Production Company: Merman
Director: Will Clark
Production company producer: Clara Bennett
Editor: Ashley White @ Unit
Post-production and grade: Unit
Sound Studio: Wave