This new brand campaign blends timeless romance with a touch of magic to evoke the feelings of falling in love.
Virginia Marsh, Marketing Director at JDE, says, “Moccona has consistently used emotional storytelling and a passion for quality to connect with Australians, and this campaign is no exception. Partnering with TBWA Sydney, we are proud to launch this new brand campaign to awaken the romantic within and continue to drive love for Moccona.”
Katrina Alvarez-Jarratt, Executive Creative Director at TBWA\Sydney, adds, “We needed an interesting way for the Moccona jar to bring our lovers together, while keeping the product at the heart of the story. Having it roll through a charming European town to reunite them captures Moccona’s timeless romance and creates an enjoyable film that is true to the brand in every sense.”
The campaign will be rolled out nationwide across television, digital platforms, social media, and outdoor media.
