São Paulo, April 7, 2026 — MiQ, a global programmatic media company, announced the acquisition of Rocket Lab, a mobile App Growth Hub. This move expands MiQ’s in-app mobile capabilities and strengthens its expansion in growth markets. The acquisition combines Rocket Lab’s in-app expertise with MiQ’s omnichannel offering to provide an end-to-end solution for clients across all media channels.
MiQ chose Rocket Lab to accelerate in-app performance as a core product capability. This strengthens MiQ’s omnichannel proposition and enhances Sigma, its AI-powered operating system, by integrating critical mobile and regional data into its ecosystem of 700 trillion signals. With Rocket Lab’s capabilities, MiQ enables more precise and performance-driven strategies for brands operating in an increasingly mobile-first world.
This announcement follows MiQ’s recent acquisition of Adsmovil, positioning the company as the leading independent programmatic media player for brands and agencies in Latin America. Together, these strategic moves reinforce MiQ’s global expansion and deepen its presence in high-growth markets where mobile adoption continues to accelerate.
With a strong regional presence in Latin America, including Argentina, Brazil, Mexico, and Uruguay, Rocket Lab brings deep expertise in attracting and engaging users at scale. Combining Rocket Lab’s capabilities with MiQ’s omnichannel offering creates a superior solution for global marketers seeking measurable growth.
MiQ customers will now benefit from Rocket Lab’s application growth solutions, while MiQ will support Rocket Lab in expanding these capabilities in its fastest-growing regions, especially in APAC (Asia-Pacific).
“This acquisition is a strategic step in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing,” said Gurman Hundal, co-founder and global CEO of MiQ. “By offering global brands and agencies access to our first mobile offering through Rocket Lab’s AI capabilities, we will deliver improved performance that will continue to strengthen over time. With Rocket Lab’s expertise, we can offer even more personalized solutions that generate real business results, ensuring our clients stay ahead in an increasingly mobile and connected world. We will leverage Rocket Lab’s rich data and capabilities to unlock powerful new insights, especially for those seeking growth in dynamic markets in Latin America and Asia.”
“Combining our mobile strategy with MiQ’s AI-based technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multi-solution ecosystem and accelerating how brands scale their apps globally,” said Juan Echavarria Coll, founder and CEO of Rocket Lab.
Rocket Lab will operate as an independent business unit under MiQ ownership and will continue to be led by Juan Echavarria Coll as CEO, ensuring continuity for customers, partners, and employees. There will be no changes to the organizational structure of either company.
